《自然营造》是2023年度中央美术学院建筑学院研究生毕业展的主题。希望探寻到建筑中自然与人工在文化、传统、文明之间的关系，更希望探寻到因自然而孕育的文化和一种可持续的生存智慧。
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SURE Design承担了《自然营造》2023-中央美术学院建筑学院-研究生毕业作品展项目中视觉主形象设计和环境图形的整体设计工作。
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我们以“自然营造”这四个字作为主视觉的核心元素，用各种字体的单字进行重复拼合形成这四个字既模糊又可辨的印象。我们希望用这种方式表达自然和人工之间的边界感。这种边界感如同我们中国画中描绘的山水，拥有明确的指代，但又是可以被概括的；如同明确的符号，但又具有多重可以被解释的空间。我们希望用这样的方式，来呈现“自然营造”这个充满中国传统文化气质，包罗万象的展览主题。
主持设计师：张烁
项目设计师：张烁
设计师：张烁、徐志鹏（实习）、张喜燕（实习）
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内容：展览整体设计，环境图形
客户：中央美术学院
周期：2023年4月1日
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空间摄影：中央美术学院提供
"Natural Creation" is the theme of The Graduate Exhibition, School of Architecture, Central Academy of Fine Arts in 2023. We hope to explore the relationship between nature and artificial in architecture in culture, tradition and civilization, and more importantly, we hope to explore the culture bred by nature and a kind of sustainable survival wisdom.
SURE Design undertook the overall design work of the visual main image and environmental graphics in the "Nature Creation"The Graduate Exhibition, School of Architecture, Central Academy of Fine Arts in 2023 project.
We use the four characters of "Natural Creation" as the core elements of our main visual experience, and repeat and combine them with individual characters of various fonts to create a blurry yet recognizable impression of these four characters. We hope to express a certain sense of boundary between nature and humans in this way. This sense of boundary, like the landscape depicted in our Chinese paintings, has a clear reference, but can be summarized; It is a clear symbol, but has multiple spaces that can be explained. We hope to present the exhibition theme of "Natural Creation" in this way, which is full of traditional Chinese cultural temperament and covers all aspects.
Principal Designer: Zhang Shuo
Project Designer: Zhang Shuo
Designer: Zhang Shuo, Xu Zhipeng (Internship), Zhang Xiyan (Internship)
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Content: Overall Exhibition Design, Environmental Graphics
Customer: Central Academy of Fine Arts
Period: April 1, 2023
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Space Photography: Courtesy of Central Academy of Fine Arts
